Hapur: In an effort to promote traditional foods and local industries across Uttar Pradesh, Hapur's renowned Petha has been selected under the 'One District One Cuisine' initiative. The move is expected to enhance the visibility of the district's signature sweet while creating better opportunities for local manufacturers and farmers.

As part of the MSME Day celebrations on June 27, unique culinary specialties from every district of the state will be showcased at the national level. The initiative aims to preserve regional food traditions and introduce them to a wider audience.

Under the campaign, Members of Parliament, MLAs, and senior government officials will participate in short promotional videos highlighting their district's iconic dish, its cultural significance, and its contribution to the local economy.

To support the initiative in Hapur, representatives of the Indian Industries Association (IIA), along with local public representatives, visited a Petha manufacturing outlet to discuss ways to strengthen production, improve marketing, and expand business opportunities.

Industry leaders believe that national-level promotion through the One District One Cuisine initiative will help Hapur's Petha gain wider recognition, benefiting local entrepreneurs, sweet manufacturers, and farmers associated with the supply chain.